What does Fubu really mean?
FUBU (pronounced “foo-boo”) is an American hip hop apparel company.
FUBU stands for “For Us, By Us” and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke.
What happened to the FUBU brand?
According to CNBC, “During his off hours, [Daymond] John would hit music video sets and try to coax rappers to wear FUBU apparel in the shoot.” LL Cool J, a major proponent of the street brand, even starred in a Gap commercial in 1999 sporting a FUBU hat, without Gap executives knowing of its significance.
What is FUBU worth?
Who started FUBU clothing?
Daymond Garfield John