What Is The Real Meaning Of FUBU?

What does Fubu really mean?



FUBU (pronounced “foo-boo”) is an American hip hop apparel company.

FUBU stands for “For Us, By Us” and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke.

What happened to the FUBU brand?

According to CNBC, “During his off hours, [Daymond] John would hit music video sets and try to coax rappers to wear FUBU apparel in the shoot.” LL Cool J, a major proponent of the street brand, even starred in a Gap commercial in 1999 sporting a FUBU hat, without Gap executives knowing of its significance.

What is FUBU worth?

$300 million

Who started FUBU clothing?

Daymond Garfield John